During my travels through South Dakota, one place that continuously caught my attention was Wall Drug. Located near the famous Badlands National Park, Wall Drug is a roadside attraction that has become an American legend, offering everything from quirky souvenirs to a slice of Western history. If you’re on a travel adventure through South Dakota, you’re bound to see the many billboards advertising Wall Drug—sometimes hundreds of miles in advance!

But is Wall Drug really worth visiting? Absolutely! Let me take you through its history, what makes it a unique stop, and why it should be on your travel itinerary.

The History of Wall Drug

Wall Drug’s story began in 1931 when Ted Hustead and his wife Dorothy purchased a small drugstore in the tiny town of Wall, South Dakota. The town was struggling during the Great Depression, and Ted and Dorothy were having a hard time attracting customers. Then, Dorothy had a brilliant idea: offer free ice water to travelers crossing the hot, dry plains on their way to Mount Rushmore and other destinations.

They put up signs along the highway advertising free ice water, and travelers began to stop in droves. Soon, Wall Drug became more than just a place to quench your thirst—it transformed into a destination in its own right. Over the years, it expanded into a massive 76,000-square-foot complex that includes a café, gift shops, art galleries, and even a giant animatronic T. rex.

What started as a simple drugstore has grown into one of South Dakota’s most famous attractions, drawing millions of visitors each year.

What to Expect at Wall Drug

When I visited Wall Drug, I immediately understood why it’s such a popular stop for travelers. The sheer variety of things to do and see is impressive. Here are some highlights:

  • Free Ice Water: Just like in the 1930s, you can still grab a free cup of ice water at Wall Drug—perfect for cooling off after a long drive.
  • 5-Cent Coffee: In keeping with its old-fashioned charm, Wall Drug offers 5-cent coffee, a rare deal that adds to the nostalgic feel of the place.
  • Western Art Gallery Café: One of my favorite parts of the visit was grabbing a bite to eat in their café, which is decorated with an impressive collection of Western art. The café serves up hearty meals like buffalo burgers and homemade pie, so it’s a great place to recharge before heading back out on the road.
  • Unique Souvenirs: Whether you’re looking for kitschy souvenirs, Western-themed clothing, or locally made products, Wall Drug has it all. I found some quirky treasures to take home, including a miniature jackalope and an old-fashioned cowboy hat.
  • Wall Drug Backyard: The “backyard” area is a fun, family-friendly spot filled with quirky attractions like a giant jackalope statue (perfect for a photo op!), a roaring T. rex, and even a gold mining experience for kids. It’s the kind of place where you can wander around for hours, discovering new oddities at every turn.

Is Wall Drug Worth Visiting?

So, is Wall Drug worth stopping at during your South Dakota travels? If you enjoy roadside attractions, Americana, and a good dose of history, then yes, it’s absolutely worth a visit. Wall Drug is more than just a tourist trap—it’s a slice of American history that has maintained its charm for nearly a century. It’s also a great stop for families, offering something fun for all ages.

Beyond its historical significance, Wall Drug provides a fun break during long drives across South Dakota. Whether you’re coming from the Badlands or heading toward Mount Rushmore, it’s the perfect pit stop to stretch your legs, grab a bite to eat, and experience a piece of classic Americana.

Plus, where else can you get 5-cent coffee and pose for a photo on a giant jackalope?

Travel Tips for Visiting Wall Drug

  • Timing: Wall Drug is open year-round, but the summer months tend to be the busiest. If you want to avoid the crowds, try visiting earlier in the morning or later in the afternoon.
  • Parking: There’s plenty of free parking available, so no need to worry about finding a spot, even during peak travel season.
  • Don’t Rush: Plan to spend at least an hour or two here. While it’s technically a pit stop, there’s so much to see that it’s easy to lose track of time.

Address and Google Maps Link

Address:
Wall Drug Store
510 Main St,
Wall, SD 57790,
United States

For easy navigation, use this Google Maps link to find your way to Wall Drug.

Wall Drug is one of those places that you really have to experience for yourself. It’s a quirky, historical roadside attraction that embodies the spirit of American travel. Whether you’re a history buff, a lover of Western culture, or just in need of a break from the road, Wall Drug is a must-visit destination in South Dakota.

If you’re traveling through South Dakota, make sure to add Wall Drug to your list of stops. It’s a travel experience that’s as much about the journey as it is the destination, and it will leave you with fond memories and maybe even a few unusual souvenirs.