During my December trip to San Francisco, California, I discovered a delightful gem that added a touch of sweetness to my adventure: IT’SUGAR. Located at 145 Jefferson Street, just a stone’s throw away from the iconic Pier 39, IT’SUGAR stands out as one of the most whimsical and vibrant specialty candy stores I’ve ever encountered.
From the moment I stepped into IT’SUGAR, I was transported into a world where candy reigns supreme and fun is the order of the day. This isn’t just any candy store; IT’SUGAR has carved a niche as one of the largest specialty candy “retailtainers” globally, boasting over 100 locations across the United States and Canada. The San Francisco location, nestled close to the bustling Pier 39, perfectly captures the brand’s spirit of lighthearted rebellion and sheer joy.
IT’SUGAR is an experience in itself. The store is designed to celebrate all things sweet with an extravagant and playful atmosphere. From larger-than-life candy displays to vibrant pop culture references, every corner of the store is brimming with eye-catching visuals and delightful surprises. It’s a place where you can let your inner child run wild, surrounded by a kaleidoscope of colors and sugary treats.
One of the things that sets IT’SUGAR apart is its commitment to absurd sugar innovations. The store is filled with an eclectic mix of candies that go beyond the ordinary. Whether it’s giant gummy bears, quirky novelty candies, or an entire section dedicated to your favorite childhood sweets, IT’SUGAR has something to satisfy every sweet tooth. During my visit, I was particularly drawn to the themed sections featuring candies inspired by popular movies, TV shows, and even celebrities. It’s a creative and engaging way to merge the worlds of pop culture and confectionery, making the shopping experience both nostalgic and exciting.
IT’SUGAR’s mission to create a world with fewer rules and more sugar is evident in every aspect of the store. The playful signage and cheeky product names encourage visitors to indulge in the fun without taking themselves too seriously. It’s a refreshing escape from the everyday, where the simple joy of candy takes center stage.
The store’s impressive journey is backed by BBX Capital’s investment in 2017, which spurred a significant expansion. This included the creation of the world’s first candy department store, a massive 24,000 square foot, three-floor candy paradise. While the San Francisco location isn’t as large, it still encapsulates the same spirit of grandeur and indulgence, offering a mini candy utopia that visitors of all ages can enjoy.
Given its proximity to Pier 39, it’s the perfect pitstop during a day of sightseeing along the waterfront. The store’s vibrant exterior is hard to miss, and once inside, you’ll find yourself immersed in a world of sweetness and joy.
My visit to IT’SUGAR offered a delightful and whimsical escape from the usual tourist attractions. Whether you’re a candy connoisseur, a pop culture enthusiast, or simply looking for a fun and unique experience, IT’SUGAR is a must-visit destination. It’s a place where indulgence is encouraged, and the joy of candy brings people together. So, next time you find yourself near Pier 39, make sure to step into IT’SUGAR and let the sweetness take over. You won’t regret it!
